The Value proposition of a business model consists of the products or services any business offers, value to its customers and also unique features that give a competitive advantage in the market. The success of Keventers is due to its revamped Business model of the above components, which is explained below in detail: A business plan or model is required in a fresh business set up or in the expansion plan of an already established business.Īs stated above a Business model of any business comprises of below main factors: The Business model reflects the strategy of a business for its success. Business Model of KeventersĪ Business model is a defined plan of any business that shows a clear path of how that business earns profits. Starting with one outlet in 2015 in Delhi, they further witnessed a great success in 3 years with more own and franchisee outlets. Then again in 2015, he revamped the brand with his two partners Aman Arora and Sitaram. Agastya Dalmia who is the Grandson of Ram Krishna Dalmia further decided to re-launch the Keventers again in 2014, but it didn’t work. Unfortunately, there was a shut down in the operations of the main factory of Keventers after that. Further expansion of manufacturing ice-creams of the Dalmia group moved towards becoming a well-known brand in the market in the 1960s and by the 1970’s it was on the peak of its success by being popular as “Keventer’s shake”. Moreover, the milk power of Keventers also got an identity as a top-selling product. Dalmia was able to establish Keventers as a famous manufacturer of milk and ghee.
He revamped the plant with modern structure by the latest machinery of milk bottling and also incorporated pasteurizers. Further in 1960, Ram Krishna Dalmia of Dalmia Group brought the dairy plant. Later on, this dairy was acquired by his nephew Werner Keventers after his death. He had also set up a dairy in the year 1925 in the Chanakyapuri area of Delhi. Looking back in the history of the 1920s, dairy manufacturing units were established in India by a Danish dairy entrepreneur, Edward Keventer in 4 cities including Delhi. The base of the competitive business strategy of Keveneters lies in its 93 years old history. A business model of any business reflects its products or services, target market, promotion strategies, competitors, pricing, revenue generation, future expansion strategies, etc. This success could happen only with a strategic and result-driven Business model of Keventers. Keventers has created a place in both old (generation X) and especially in the young generation (generation Y) customers by its product quality, packaging, and modern techniques of branding. Also, it has reported remarkable turnover near to 100 crores before the end of FY 2018-19 with more than 270 stores in different places in India in such a short period and at the international level in Nepal, UAE, and Africa. It’s really hard to believe that a brand like Keventers which was unnoticeable before the year 2015, can reach the height of success within 3 years.
The Government has also initiated encouraging the development of quality dairy products. The milkshake business vertical of Keventers is supported by the demand for milkshakes among different customers and more in tourists and youngsters. Ltd has established itself as an evergreen milkshake in India and is holding the Indian milkshake market from a couple of years with its effective business model. The Delhi based brand, Edward Keventer (Successors) Pvt. The credit of introducing milkshakes in India goes to a very first ‘Made in India’ milkshake brand i.e.
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